Google Analytics Audit Checklist. Fix LCP, CLS, and FID issues before peak shopping season hits

Fix LCP, CLS, and FID issues before peak shopping season hits your ecommerce store. To truly succeed and get the most out of your investment, a systematic PPC audit methodology is indispensable. What is your implementation architecture? The most fundamental step is to understand how your Google Analytics was implemented. Learn how to audit analytics to prevent skewed data damaging marketing campaigns. . Follow our step-by-step guide to ensure accurate tracking and data-driven decisions. Ensure accurate data tracking and optimize your analytics setup effortlessly. Jun 14, 2022 · A Google Analytics audit reviews and configures GA settings in order to improve reporting data for smarter marketing decisions. Check out Framer's help pages for detailed steps on how to do the following. Apr 11, 2023 · Bad data costs businesses almost $13 million a year. Find tracking errors, fix data quality issues, and ensure accurate reporting in 3-4 hours. Quotes are not sourced from all markets and may be delayed up to 20 minutes. Apr 24, 2025 · The guide below will help you explore the complete guide of an effective Ecommerce Website SEO Audit to boost your online store. This Google Analytics audit is the best way to ensure the health of your site and that you can trust your data for important decisions you make. It is important to choose the correct time zone since it has a direct impact on your reports. What does this mean? You will not be able to dive into exploration reports after 2 months, but you will still have access to the aggregated reports. Feb 19, 2021 · Free GA4 Audit Tool. Oct 22, 2025 · Download our free GDPR/CCPA compliance checklist PDF for 2025. Check out our checklist to help make your GA4 audit a success. However, the platform allows for a retention period of up to 14 months on free accounts, which will provide the best data comparison within the GA4 reporting platform. Jan 11, 2026 · The ultimate template for you to conduct a detailed SEO audit or make quick optimisations for On-Page SEO, Off-Page SEO, Technical SEO and more! What will you find inside? Dominate UK dental search with our 2026 SEO checklist. Discover the importance of regular audits and how they can significantly improve your digital strategy, helping you make Google Analytics Audit Checklist: 12 Things You Should Pay Attention to “Google Analytics (GA) helps measure the website data you need to inform a digital marketing strategy that helps you meet your business goals. This methodical approach will help you identify and fix issues with your Google Analytics implementation. Google Analytics 4 is the brand new version of Google Analytics and an advanced cookie-less tracking tool. 5 days ago · Pre-migration audit checklist Before you begin rebuilding in Webflow, perform a thorough audit of your current Framer setup. Are your pages tagged using the proper analytics code? First and foremost, every page on your website must be tagged with the appropriate analytics code to report accurate, real-time data. Since there are several implementation options (in the code directly, via GTM, CMS integration, via plugin), you should have a clear vision of your implementation architecture. Have you changed your data retention period? By default, all Google Analytics 4 properties are set to retain data for two months. 1 day ago · Check if Google Analytics 4, Google Search Console, Google Tag Manager, and other SEO tools you use are working correctly. Read on for some practical insight. Have you activated Google signals? Here you should check whether Google signals are activated for your GA4 property. Mar 23, 2022 · Expedite and Automate Your Audit with ObservePoint Clearly, a thorough Google Analytics audit is a significant undertaking, and one with a short shelf life at that. It fails because the fundamentals are broken. But when you track and act upon data without proper scrutiny, you risk informing the wrong decisions. Learn how to conduct an audit with specifics on eCommerce and more! Free GA4 audit checklist & template. Discover hidden tracking gaps, broken conversions, attribution errors, and revenue leaks in under 60 minutes. In this post, a Google Analytics & Google AdWords expert shares his tips and tools of intelligent Google Analytics auditing. What should you pay attention to during a Google Analytics audit? Feb 19, 2021 · Free GA4 Audit Tool. Feb 3, 2022 · Have you integrated your Google Ads account with Google Analytics? Is your pay-per-click (PPC) data appearing in Google Analytics? Do your Google Ads clicks approximately match the number of sessions in Google Analytics? We would like to show you a description here but the site won’t allow us. 1 day ago · A practical GA4 audit checklist for 2026. If your tracking settings are incorrect, you will get a distorted picture, and the audit will be pointless. Aug 17, 2023 · Get a complete Google Analytics 4 audit checklist. Now that you understand why regular analytics audits are crucial, let's dive into our comprehensive 7-step framework. Over the years, while auditing local businesses—from single-truck service providers to multi Jan 12, 2026 · Learn how to audit your website analytics with this complete checklist. A Google Analytics 4 audit is one of the first tasks you should undertake when joining an organisation as a web analyst or consultant. Disclaimer Jan 12, 2023 · Don't set up Google Analytics 4 for your website without guidance. Have you selected the correct reporting time zone? Go to Admin in the bottom left corner and then navigate to Property Settings. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. Do you have the proper number of data streams enabled? Each Google Analytics 4 property can have up to 50 data streams (flow of data from a customer touchpoint to Analytics). Have you set up the data retention period? When you create a GA4 property, your data retention is set to 2 months by default. Simplify your GA4 audit process with this guide and checklist. Audit your Google Analytics 4 property like a pro with our template and identify areas for improvement. 3 days ago · Local SEO doesn’t fail because of advanced tactics. Do you have Enhanced Measurements turned on? To take full advantage of GA4’s capabilities, your accounts need to have Enhanced Measurements turned on. In this article, you will learn the exact steps on how to perform a Google Analytics audit. An automated Google Analytics 4 audit of your account with different check points that gives you clear picture of the quality of your data. 1 day ago · Must-know ppc audit methodology terms: Google Ads audit service Paid media audit Why a Systematic PPC Audit is Your Most Powerful Optimization Tool In the world of digital advertising, simply launching campaigns isn’t enough. Do we have access and information for all accounts to be audited? Is the Google Analytics structure logical? Is there a raw data (filter-less) view? Are the Google Analytics settings set Jun 14, 2022 · To make things easier, I have prepared this Google Analytics audit checklist to help you perform a complete GA audit to start collecting valuable data for your business growth. Sep 17, 2025 · This guide covers a detailed Google Analytics Audit Checklist with all the requirements for performing an audit, helping you ensure your GA4 Audit process is thorough and effective. Oct 24, 2025 · Master Core Web Vitals for Q4 2025 with this holiday mobile speed checklist. Jan 27, 2025 · A Google Analytics audit will ensure you have accurate data to make informed business decisions. Free audit inside. Track your privacy compliance progress with printable checklists and Google Sheet templates for ecommerce businesses. Feb 3, 2022 · Have you integrated your Google Ads account with Google Analytics? Is your pay-per-click (PPC) data appearing in Google Analytics? Do your Google Ads clicks approximately match the number of sessions in Google Analytics? Understanding how to conduct a Google Analytics audit is essential for ensuring the accuracy of your website's data and enhancing your marketing strategies. Dec 6, 2022 · When you track flawed data, you risk informing the wrong decisions. AAA Setup - Audit Checklist EXAMPLE - MashMetrics Standard Process Checklist Nov 13, 2020 · Once you've gone through this Google Analytics checklist, be sure to check back at least once a quarter — especially if several people have access to the account. This guide will take you through a detailed, step-by-step process to effectively audit your Google Analytics setup. Proven strategies for 20% traffic growth in 3 months. In this way, you will be able to collect cross-device data for signed-in users and also set up remarketing across devices. Remember, you can trust the quality of your data only as far back as validated by your last audit.

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